About Us

Simplifi Home Technology is a San Francisco based company that specializes in audio/video construction and installation, bringing state-of-the-art technology to your home or business without the hassle. Simplifi Home Technology values quality, design, and workmanship while still keeping it SIMPLE – we eliminate the need for unnecessary equipment and overwhelming options while still keeping your every specification in mind.


As a small-medium sized company we listen to your concerns, questions, and requests and incorporate them into our proposals and project implementations. You will receive the full attention you deserve whether you need a single TV mounted or a fully customized system that turns your home into a finely tuned home electronics dream. We have experience with carrying out large-scale projects in many of the finest homes in the country and we take pride in each and every job we complete regardless of the size or scope.

Simplifi Home Technology was founded in 2010 by James Naughton. With 17 years in the residential technology industry and a California   C-7 Low Voltage Systems Contractors License (#813738), James personally engages in all contracts to ensure customer satisfaction – setting Simplifi Home Technology apart from its larger competitors. The whole Simplifi Home Technology team takes great satisfaction in providing quality services to improve and “Simplifi” clients’ lives so please feel free to contact us when planning your next home renovation or remodel.

We look forward to serving you!